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Our Story
Frii was created when founder, Lori-Lee, envisioned a sustainable clothing store that catered to the various roles and personalities of women. Functional femininity meets timeless style with carefully selected brands who put our planet, and the people who inhabit it, first. Be confident that your purchase is helping to create a better world.
Where we started?
The name Frii comes from the Norse Goddess Frigg. She was wife to Odin and the highest of the goddesses. She held power over many areas of life, and was associated with fertility, marriage and the household, love and sexuality, and wisdom and prophecy.
Frii knows that like Frigg, modern women play many roles in our society. We want to dress you sustainably, fashionably, and timelessly in all you do.
-From Homemaking to Hell-Raising-
